When Jesrina Arshad decided to live a healthier lifestyle, she was frustrated by the lack of ingredients and resources in Malaysia. So rather than buying everything in from overseas – she decided to start a new online Asian wellness hub called PurelyB. Since launching in May 2015 PurelyB has had incredible growth including closing a seed funding round of $500k. In this interview Jesrina shares how she started PurelyB, what online marketing has helped them reach a large audience across Asia and how finding the right partners and team members is the key to her success.
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