You’ve received your health coaching certification, and you’re ready to start seeing clients – but what are you going to call your new health coaching business?
Deciding what to name your health coaching business is a huge sticking point for many new health coaches.
Yes, your business is so much more than just a name. But not knowing how to introduce yourself, what to write on your business cards, or put on your website prevents many new health coaches from looking for coaching clients.
Since starting Wellpreneur in 2012, I’ve seen thousands of health coaches with various names for their businesses. I’ve seen easy naming decisions and tricky re-brands where their business name actually limited their growing health coaching business!
In this Ultimate Guide to Naming Your Health Coaching Business, I’ll share my own experience and advice, as well as the real-world advice of practicing health coaches.
Start Your Wellness Business - from scratch!
There are Only 2 Types of Names for your Health Coaching Business
Let’s start by simplifying. There are really only two types of names for your health coaching business:
- A Business Name
- A Personal Brand
For example, a business name is like “Wellpreneur,” the name of my business, and this website. That’s different than my personal brand site, AmandaCook.me which uses my name as the business name.
Some health coaches create a business name, and others use their personal brand to provide health coaching. Both options can work really well! The best name for your business really depends on your plans and goals. Let’s look at the differences between the two approaches.
The Importance of Choosing a Name for Your Health Coaching Business
Your brand will play a significant role in either the success or failure of your business in the health and wellness industry. The name needs to be something that people will trust, and it should symbolize something they are familiar with. This is also how you will set yourself apart from the competition.
A generic name won't attract potential customers. However, if you have a name that represents who you are and what you are trying to do, you will have a much better chance of penetrating the health coaching market.
A good name for your health coaching business will summarize your services and communicate what it is you are offering.
More Tips for Creating the Perfect Name for Your Health Coaching Business
Should you use your name for the company name? A few advantages to doing this is the fact that you won't have to agonize and beat yourself up over finding the perfect name because you will already have it, and you most likely won't have to compete with someone who has your name.
However, it won't do much to describe the business you have or the services you are providing. It doesn't tell a potential client what kind of coaching you are offering. It also isn't a household name, so you may have to work harder to gain those clients at the beginning of your business.
Don't be overly cute. If you are considering a pun or another goofy or cheesy name for your health coaching business, you may want to reconsider. Sometimes, you can lose credibility if you are too lax with the name you choose. Even bad acronyms can come back to haunt you if you aren't careful.
Try out the name. It never hurts to try out potential names for your business on friends and family. Get their opinion. If it doesn't make sense or it is too confusing, they will tell you. If it is hard to spell or pronounce, this is also good information to gain from trying out the name. Additionally, word of mouth advertising may be one of the primary ways a potential client is going to find you, so the name needs to be easy to remember.
Brainstorming Your Name
Now that you have a few tips to consider, you can start brainstorming. List up to thirty words, for example, that will summarize what people may say about your health coaching business and what you have to offer.
After doing this, start making a list of the benefits of your health coaching business and list what makes you stand out from others. Finally, how would others describe your business?
Doing this and going through this brainstorming process can also offer you some valuable insight into your health coaching business and help you find areas in which to improve and strengths you can capitalize on. Play with different words and word combinations and then compare your ideas to other health coaching business names you may find online.
Best Name Generators Online
If you need some more help coming up with a name for your business, there are several resources you can use online.
Anadea Healthcare Company Name, for example, is a free name generator that suggests business names, website names, and app names. You can also narrow down the suggestions by industry and receive a quote for a domain and website service if you are ready to continue your journey.
Lean Domain Search is another site that lists available domain names based on the keywords you enter. You can then sort through all the results alphabetically, or by popularity, so you will find endless choices and a multitude of suggestions for your domain and business name.
Choosing a Business Name for Your Health Coaching Business
You might want to choose a business name (something separate from your personal name) for your health coaching business.
This is often the best approach if you want to create a company where you work with other coaches or practitioners.
It’s also a good idea to think ahead. Will you want to sell your business someday? If so, it’ll probably be easier to sell your wellness business if there is a business name that is separate from your personal name (so someone else can take over the business from you).
Here are some examples of health coaches who created a business name:
Something catchy that captured my approach. I got a huge dry erase board and started brainstorming words I associated with my coaching practice and started using those to give me new name ideas. I found a few I liked and then started googling to make sure there would be no local conflicts.
Two years after I started my business, I finally settled on Well & Simple and did a full rebrand. I love the new name, and I think it captures the essence of my approach perfectly”. Marissa Szabo
Start Your Wellness Business - from scratch!
Use a Personal Brand Name for Your Health Coaching Business
For most new health coaches, I recommend using a personal brand (your own name) to start health coaching.
The main benefit is flexibility. I’ve seen over and over again how health coaching businesses evolve. You might think you want to focus on weight loss clients, but then after 2 years, realize that you are ready to move onto working with new mothers.
If you’ve named your business using the word weight loss, then you need to rebrand when you want to shift your market. However, if you use your own name as your business name, you can simply update the content on your website without needing to rebrand.
Here are some health coaches who use their personal brand for their business:
Lyndy Stanway Marsh, LyndyStanwayMarsh.com
“I went back and forth, but, in the end, I decided on my name because I decided it gave me flexibility if I wanted to branch out or change my niche in the future.” -Lyndy Stanway Marsh, LyndyStanwayMarsh.com
“I named my coaching business after myself – because it’s very versatile. I know that no matter what direction my business takes and no matter how it evolves over time, I don’t have to keep changing the name to match those changes. Using my name gives me a lot of freedom to offer a variety of services within my business and also helps get my name – my real name – out there!” –
“I struggled for months with my business name. I wanted something funky but not cliched or tacky. I found it really hard, and anything I came up with was already taken. I assumed I couldn’t use my name because I wasn’t well known, and you could only do that when you’re well known.
I had been blogging and Instagramming as London Paleo Kitchen (which I had taken over a few years prior), but I was no longer Paleo and hated feeling like a fraud, so my blogging was getting less and less as it didn’t feel sincere.
I decided to change to simply Tasha D’Cruz Nutrition but thought I needed some big rebranding event and re-launch, so that held me back for a while. Then one day, I thought ‘sod it’ I’m just changing my Instagram! So, I did. I love using my name – it’s unique and means I am not necessarily tied down to one niche”.
Although depending on your specific name and your target market (for example, if your name is hard to pronounce or spell), it might be easier to use a business name:
Ania Nowicki, Vitality & Food
“I’ve got a pretty fussy and difficult to pronounce first and last name, so I decided to not use it for my company name, which would have been a lot easier. Coming up with Vitality & Food took a lot of brainstorming and checking with others. My advice is to use your actual name if you can, and if not, go with something simple and don’t waste too much time on it”.
Other Considerations for Naming Your Health Coaching Business
Most of the health coaches we talked with agree that your business name should be memorable and represent your mission and niche.
Get a little help from your friends when naming your health coaching business
The process of choosing the right name for your health coaching business can be long and arduous. But you don’t have to go it alone.
We worked on it for several months, throwing ideas back and forth. It was a collaborative effort. She guided me down the right track to working it through to come up with the right business name”. – Jo Grobbelaar, This Great Life
Start Your Wellness Business - from scratch!
Three Important Considerations for Choosing a Health Coaching Business Name
I recommend brainstorming ideas for health coaching business names, and then run them through these three filters:
1. Check the US Trademark Database – is your health coach business name trademarked?
First up, save yourself a headache down the road, and check whether your desired name is already trademarked. In the USA, you’ll want to check TESS (the Trademark Electronic Search System) You’ll also want to check in the country where your business is based (if outside the USA).
If someone has it trademarked, it doesn’t always mean you can’t use it; it depends on their “class of use” – this is all outside my scope of practice so I recommend talking with an attorney about it (or just choose a different name!)
2. Is the Domain Name Available for your desired business name?
You’re going to want a website for your new health coaching business, so check now whether your desired domain name (URL, web address) is available. You can do a quick search at any domain host, like GoDaddy.com. I always recommend buying your name as a domain name if it’s available. You might also want to search for versions of your desired name, such as .com, .net, or a country-specific code.
3. Is your business name easy to pronounce, remember and spell?
This one can be a bit of a bummer if you come up with a creative name or a unique spelling. You want your business name to be easy for people to pronounce, remember, and spell. My first blog was called Vintage Savoir Faire, which I still think is a brilliant name because it totally encapsulates what I did (vintage wisdom).
The problem was that no one could pronounce “savoir-faire” (it’s French, again, perfect for me and my interests! But not good for an English-speaking audience) I’d regularly hear people say, “Oh Amanda has an amazing blog, you should check it out, it’s called Vintage Sav… well, Amanda, why don’t you just say it?” Ugh. Not the easiest way to spread your brand name!
So, take a lesson from my experience and make sure your health coaching business name is easy to pronounce, remember, and spell. (Same goes no matter what language you’re working in – ask people who are in your target market if it’s easy for them to say, spell and remember!)
If your desired business name meets these criteria, then you’re well on your way to having a great business name!
How Did You Choose Your Health Coaching Business Name?
Behind every health coach's business name is a unique story on how that name came to be. What’s your story? Did you settle on using your name? Did you seek advice from a brand strategist? Share with us your story behind your health coaching business name.