{e112} From $30k to $2 Million with Leonie Dawson 

This week I’m speaking with self-proclaimed hippie and business mentor Leonie Dawson about how she took her business from $30k to $2 Million revenue. I especially focused in on her mindset … what needed to change to be able to run a million dollar business? What was the turning point? How does she know what to create? How did she build her business working about 2 hours a day – and how can we get off the ‘working all the time’ treadmill?

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From $30k to $2 Million with Leonie Dawson Transcript

Amanda: Hello, and welcome to this week’s episode of the Wellpreneur podcast. I’m your host, Amanda Cook, and oh my gosh, I’ve got an awesome interview for you today. Today, I’m talking with Leonie Dawson who is a self-proclaimed hippie and business mentor, and we’re talking about how she took her business from 30,000 a year to over 2 million dollars a year. If you’re not familiar with Leonie, she’s got a series of courses for creative entrepreneurs, which are all available inside her academy, which is her membership site.
And what I love about talking to Leonie and just our whole discussion is that she’s built an extremely successful business, not working very much. Like, she’s actually said that while she was raising her children, and she still is, she was working about two hours a day while they were small. And now, she’s able to work more because she has a bit more flexibility that they’re older, but she keeps it super simple and focuses on what’s most important.
This is not saying that it doesn’t take hard work, because it does, but it means that I don’t think you need to work all the time, and that’s what I’m talking to Leonie about: is how can we work smarter and more focused and try to keep it as simple as possible in our businesses so we’re really focused in on those activities that make the biggest impact to our growth and our bottom-line.
The other area I really dig into in this interview is mindset, because what I wanted to know is, what needed to change within you to be the business owner that was making 30,000 dollars a year to running a 2 million dollar business? That’s not the same person, and what needed a shift within you, and I think you’ll really enjoy the conversation that we have around that. So, I have a feeling this is an interview you might want to listen to a couple of times because still mindset stuff gets really juicy.
And just before we jump into this interview, I just want to remind you that if you have a blog or are thinking of starting a blog and you’re not sure what to write about or you’re just not getting any traction, definitely sign up for my totally free five-day blog challenge. Over five days, I’m going to give you a little challenge every day that will help you to fill your blog with your content that your ideal client will love and share so that you can really start to see traction. You can sign up for the blog challenge at WellpreneurOnline.com/challenge.
And hey, if you’ve already taken it, which hundreds of you have, and you know any friends that struggle a bit with blogging or aren’t sure where to start, send them to the challenge because it’s totally educational and really helpful, and I think you’re going to love it.
Anyway, get ready for this interview with Leonie Dawson.
Amanda: Leonie, thank you so much for joining for me on the show today. It’s really exciting to have you here.
Leonie: Aww, thanks Amanda. It is the coolest. Hello to everybody out there. I’m so, so excited to be connecting with all of you and I think you’re all wonderful and you’re all earth-angels and I’m so glad that you’re doing the work that you’re doing as wellpreneurs, like, it’s just brilliant.
Amanda: So, I tried to have you on the saw, oh gosh, like a year ago, but you know, as we chatted about, I was in London and the timezones were a nightmare, and one of us would have had to be up in the middle of the night which would’ve been not a very good interview. But now that I’m in Hong Kong, we’re like practically neighbors, so this really was…
Leonie: Our stars have aligned and our timezones have aligned which is the most important thing of all.
Amanda: So Leonie, I don’t want to go back over to like all the other basic stuff because I’m sure the vast majority of people in my audience know who you are. I’ll give you a nice intro to the show, and you’ve just been on Eventual Millionaire, so everyone can hop over there and listen to that interview too. So, I’d like to cover just some different things with you that I think will really be of interest to the wellpreneurs out there.
So, what I wanted to start with was one thing I love about you and on your website is that you’re so open about the ups and downs of your journey and what it’s really like. You’re not one of those people that’s trying to make everything look beautiful and shiny and ‘entrepreneurship’s so easy’, you kind of tell it like it is. And I noticed that one of the things you said was, you went through those moments where you were really floundering and you were really doubting whether you could actually make a business out of this stuff that you love to do.
Like, you say you’re a hippy and you like to do all this creative stuff, and you really had a lot of doubt around that. So, what I’d love to start with is if you could share with us, what was that turning point? When actually did you realize, “Oh, this is going to work”?
Leonie: It was actually less about realization and more of a decision. So, I realized I had no clue how to make a business successful on any level in order to make the money I needed, in order to be able to do it as my full-time job. And so, I really committed to it. I was like, “Okay, I’m going to make the decision. I need to find out exactly how to make this successful.”
It wasn’t about, “I’ll see if I can make it successful.” It was, “I will find out a way to make this successful. I will learn whatever it is I need to learn to become a business success so that I can do this as my own job.” And I remember looking around and I think a lot of people get to this crossroad that I was at and they think to themselves, “Well, I don’t know how to do it so I’m just obviously not destined to” or “It’s just too hard” or whatever. And I definitely could’ve gone, “Oh, it’s too much. Business is too much for me. I can’t work it out. I’ll just be stuck in an office job for the rest of my life.”
And instead, I realized that if other people had already done it, then I just must know something that I don’t know and that I would be able to learn what they know, because no baby comes out of the womb knowing how to run a successful business or knowing how to market themselves well. It’s actually all learnable traits and all learnable information. And so, I just dedicated myself and I gave myself a year and said in the next year I’ll be earning 30,000 dollars doing the things that I love, and I will make it happen.
And so, I just committed to that journey and created a lot of discipline around it. I invested in different pieces of education and I really, really implemented them. Whenever I did it, I was like, “Okay, there’s that bit of information, I need to install it into my business right now instead of just adding it to my to-do list of ‘Oh yeah, that’s a great idea’ or ‘I should do that in the future’.
And I mean, the results were profound. I did do 30,000 dollars that year. I quit my job two years after that. Even though I’m a giant hippy, I’m quite risk-intolerant and so I kept my government job up for as long as possible until I was pregnant with my first daughter and quit when I was just about to give birth.
And ever since then, I’ve just followed the same formula of, “I’m committing to this. I will learn whatever it is I need to learn in order to be a success in it. I will make it happen.” And so, my business has usually doubled or tripled in size every year since then. So, we’ve just completed a two million dollar a year which is beyond my wildest dreams, you know. It’s only a few years ago that I was like, “I don’t even know how to make 30,000 dollars a year” and now I feel like I could sneeze and make 30,000 dollars, so it’s been a really amazing journey but the same principles stay the same. Just to make the decision, be committed, implement and have faith.
Amanda: That’s awesome. Congratulations. I mean, that’s such a great milestone, that’s really inspiring. Some people out there listening are probably thinking, “Oh well, you know, that’s not…” Although we’re all a very optimistic, motivated bunch, but you know, you immediately think, “Well, of course she can just sneeze and make 30,000 dollars. She’s got a hundred billion followers, or however many you have.”
Leonie: Yes. But you know, I didn’t stop that way and my husband’s always reminding me, you know, he says, “Please tell people that you are not an overnight success.” You know, I’ve been working for 12 years. And he said, “Just tell people that you would come home from your five-day-a-week job and you would stay out until midnight tinkering around with your blog, and it wasn’t making any money. And you didn’t care, you just loved it. You just wanted to create, and you wanted to share, and you wanted to help people, and you turn up every single day. And you’ve done that for 12 years, is turn up every single day and think, “What can I create next? How can I help people? How can I communicate and share?””
And that kind of mentality built up over 12 years, that’s the rolling stone down the hill that beginnings – well, the snowball that really has that snowball effect. It gets bigger and bigger each year. I didn’t have a million followers. I don’t even have a million followers now, but I didn’t have many followers when I first started. I didn’t have any followers when I first started out.
I was insanely amused when I find out that one of my best friends was reading my blog every single day and it blew my mind when somebody in my work was like, “You didn’t blog last night. I’m very disappointed in you. I would get to work and I’d just log onto my computer so I can see if you’ve blogged last night.” That, to me, was huge. I was thrilled, and it feels like it’s just one more person, and one more person, and one more person that begins to feel that way; that discovers what I share and falls in love with it, which is such a beautiful thing, and becomes a friend.
We were just down at a hippie store and this lovely lady came up to me in the floor and said, “Oh, I’m so sorry. I’ve recognized you. I don’t want to intrude in your personal time, but I just want you to know that I’m a subscriber and I love you.” And I just love that. I loved that I have all these instant bestie friends when I go out and be like, “Oh my God! You know me, great! That means you’re an amazing person and that you’ve got all the same passions that I do.” And so, you know, I’ve got I think 300,000 across my social media and mailing list now, and I just think… That’s just 300,000 women, and probably like five men, who when I meet them on the street, I’ll give them a cuddle and I want to hear their story because they’re amazing women. So, it’s just ground soil from that.
Amanda: So, what’s the very first thing you sold online?
Leonie: The very first thing I- this would be going back 12 years- I was selling… Well, I wasn’t even selling. I started out, I was just making art myself as I always do, and I was sharing it on my blog [INAUDIBLE] sharing since somebody asked to buy one of my artworks. So, it was an original artwork, I sold that and I went on to sell a bunch of original paintings, and then I sold art prints and then it just kind of cascaded into a bunch of different things including retreats, and terracotta rings, and art markets, and then e-books, and then creativity e-courses, and then medication e-courses, and it just kind of extrapolated out and out from there.
So, it was just at the beginning journey and things have changed the whole way along. I would not have a clue if that 12 years later I’d still be doing this, but I don’t sell original artwork anymore. Instead, I create and publish my own books that have my artwork in them. So, it’s been a really fun journey.
Amanda: How have you decided along the way? What’s the next thing that you should be creating?
Leonie: I am a giant hippie, so it’s never really been a logical decision. It’s always been, “This is what my heart and my soul are calling from me next” and I’m just a big believer in following my gut, following my intuition. And often times, I call it the divine download. So, I’ll receive the vision of what I need to create next and then I just go ahead and do it. And I’m like, “Alright, thank you angels. Thank you for showing me the vision. I’ll just go make that happen.”
So, I don’t really invent what’s going to happen next. I just kind of receive the messages in a lot of ways. Instead, I’ll just burst that into the world and I love doing that. Bursting big dreams is really fun.
Amanda: You know, I think running a business and just this online world is so creative. And I love that, that you can just have an idea and then it’s so quick to implement things online and actually bring it into being. It’s really like, yes, just such a creative pursuit.
Leonie: Totally, it’s just instant alchemy.
Amanda: I like that. Instant online alchemy, yes. There you go. There’s the name of your next course.
Leonie: [LAUGHS] And you know, it’s funny. I was looking back through my journals and I’ve got art journals that I’ve still got from when I was 16 and they’re exactly the same journals that I still use today, and my handwriting hasn’t changed. The things that I write about now, and paint, and talk about, it’s all the same stuff. And I had that burning need to be able to communicate that into a journal.
And of course, I would throw the journal at my friends and like, “Read this, read this!” I’m not a private journal or whatso- that’s just not in my DNA. And so, that real passion and drive to just communicate the experience that I was having and create it through art and words, and then share it with as many people I could. It’s exactly what I’m doing now, except the online world means that I get to have a journal that can be read by 300,000 people or however many you want to read it.
Amanda: Now, when you’re talking about creating products and just getting a download of what the thing is you’re supposed to create, I want to hear your thoughts on this because traditional marketing, and the marketing advice, is… And actually, I think it’s generally good advice, like so many wellpreneurs will just be like, “Oh, I want to create bla-bla” and they’ll spend all this time creating this massive course or product and nobody wants to buy it. And they put it out [and they’d spend all this] time and nobody buys it. Right? And so, I’m curious. What’s different about your process? Because obviously, what you’re doing is still in tune with what people want to buy so that your downloads are actually putting out what people want to buy. Do you know what I mean?
Leonie: Absolutely, and I completely agree with you, and some people, they just pour their hearts into creating products that nobody ends up really having a burning desire for. I think I tend to be quite connected with my audience and I love meeting people live and face-to-face, and just talking with them and asking where they’re at, and what problems they’re having. They end up becoming kind of like my muses. I’m like, “Okay, they’re from suffering from this. I really want to help them” and I’ll create this product for them, and it feels like this real divine mission like, “Oh, I’ll create this product that will really help them.”
And you know, I also survey my people and ask them what they’re called to next. I want to know what they’re struggling with. I ask questions all the time just so I can give them all my heart because I think of these people as the people that I’m born to help and serve, and you know, sometimes they want me to teach things that I am not called to teaching whatsoever, so in those cases I’ll say, “That’s a great idea, but I’m not called to it” or “That’s a great idea. Here’s the best person to learn about that from.”
And sometimes, what they’re asking for is an alignment to my own divine mission and I sort of have to feel like I have the [INAUDIBLE] to create that, and that excitement and that divine inspiration, otherwise it falls [INAUDIBLE].
Amanda: I mean, you are doing market research in the sense that you’re connected with your tribe. Like, you are part of them, and you’re constantly interacting with them and engaging with them. And like you said, I like thinking of them as your muse like you said. I think that’s a great way to think about it. So, when you’re getting these downloads, you’re actually creating it out of a place of service to them. It’s not like you’re just inventing something that you thought would be fun, like totally disconnected.
Leonie: Definitely. And I mean, an important thing as well is that often we create things that are really, really needed by people, and then we either call it the wrong thing or we don’t market it well enough and people don’t realize it’s actually for them and that it’s the right thing for them to buy.
So, I’ve been very, very dedicated to investing in marketing and copywriting education and implementing it, and I’ve got a check list when I create sales pages to make sure that I’m really, really communicating well what it is that I am teaching and how I’m helping people, and that it’s to bear to this person, and it takes them on this journey, and it’s got these problems, it’ll solve those problems and they’ll end it at the end of that e-course or whatever. I believe that these benefits, these [INAUDIBLE] transformed in these ways.
Because wellpreneurs tend to be incredibly gifted on so many levels in the healing realms and I just want to help people. And so often as earth-angels, we come in with poppity mindsets because we don’t want people to be harmed and we just want to help them heal. And so, we’re guided by this very divine mission and then we don’t spend the time to properly market and communicate our work.
Amanda: Well, it’s heart breaking because I know so many wellpreneurs have incredible programs and an incredible ability to help people, and help people heal, and teach people to make their lives better. But then it’s the copywriting I think and the marketing, not knowing, either being too uncomfortable about putting it out there or being way too vague. That’s something I see all the time. Like, I can help everybody achieve everything all in this one program. And it never sells, and it’s so sad, and then they give up.
Leonie: Really. And the refrains that I had to take myself, and then I still talk to people about because we’ll suffer from it is, you’ll have to realize that marketing isn’t about taking advantage of somebody. It’s realizing you are here to help people and how you’re supposed to help people is to communicate to them very, very clearly who you are, that you’re here to help them, that you understand the problem that they’re experiencing right now, that you can help them find this solution, that you can take them on this transformational journey.
You give them social proof, you give them testimonials, you give them case studies. You help them feel really safe to say yes to you. And you communicate that so clearly and over and over again, so these people are able to overcome their fear and their indecision and say, “Yes. This is actually the right thing. I am supposed to be investing in this earth-angel who will help me end this suffering.” And it’s got nothing to do with you whatsoever, it’s about you very, very clearly communicating to your people that you understand them and that this is how you help. It’s got nothing to do with ego. It is truly all about your earth-angel mission.
Amanda: So, I’d like to shift gears a little bit and kind of go back to something you were talking about before and pick up on mindset, because you mentioned that at first you made a decision that you were going to be successful and you made 30,000 dollars which is awesome. And now, you made 2 million dollars. So, I’m thinking, is somewhere between the 30,000 and the 2 million, and because I am not there yet and I’m so curious to learn from you, what were those mindset shifts that you had to make within yourself to even be capable of having a business that makes 2 million dollars a year?
Leonie: So, first and foremost, I just want everybody to understand that so much of it is internal work. So, for this whole time that I’ve been in business, I have worked with a therapist and she would repeat a lot, and at times I’ve also worked with a kinesiologist as well because I realized that I am the biggest contributor to my success and I’m also the person who will impact on it negatively the most.
So, whatever internal stuff that I haven’t healed, whether it’s parts like trauma, or subconscious beliefs, or childhood shed, or whatever it is, that all needs to be healed and cleared so I can help as many people as I can and fulfill my divine mission on Earth without being limited by my human self.
So, there has just been an extraordinary number of things that I’ve had to learn, and heal, and clear to get to 30,000. And it’s sort of like this big glass ceiling; probably like every time I go to try and double again, that’s when the glass ceiling will hit. Or if I feel like there’s a big growth phase that’s come through or shit just hit the fan in some way, they all need to be dealt with head-on and looked at.
And you know, the advice that I receive… I work with Hiro Boga, who is a well-known nice healer. She works with many, many women in 7 and 8 and beyond figure businesses, and she says, “Leonie, this journey actually just doesn’t end. They all still hit their own glass ceilings, but they might be hitting it at 25 million dollars a year” or some other number I can’t even conceive of right now. It’s still our own inside pieces that need to be healed in order for us to go ahead and create our success in our lives, I think.
Amanda: So, I’m curious, how do you… a limiting belief that comes up for a lot of people is that it’s really hard to run a business. It’s really hard to be successful. You have to work really hard. What do you think about that?
Leonie: First of all, yes, you have to be dedicated and committed, but I have never, ever worked full-time hours in my business. I had an office job to begin with and then I started giving birth. And so, I had children who would take my time instead. So, for the vast majority of my business, I’ve only worked about 10 hours a week. I’m out to about 20 hours a week now because my daughters a little bit older. One of them goes to school now, and my husband stays at home and is a stay-at-home dad, so 20 hours a week is a good flow for me and my family at this time.
And I’ve never – up until last year, so I was earning over a million dollars. I’ve never been to a live business conference, like I have never done travelling for my business. I was like, “Okay, so these are the limitations that I have. They’re chosen limitations because I really want to be invested in my kids especially when they’re so little, and I’ve still been able to create success even with those self-imposed limitations of who I wanted to be in the world. And you know, in ten hours a week, what I would have to do is I’d turn up to work and say, “Okay, what is it that I really, really need to do today in order to drive my business forward?” And then I just have to do it.
Amanda: So, I definitely want to talk about that. Like, I’ve got two ways I want to go with this. So first, let me just stick on the mindset thing for a second. So, when you look at… because I know you work with hundreds of business owners around the world, and when you see the business owners that are really struggling, say they’re under 50,000 a year, they’re really just trying to get their business going, what’s the difference between what they believe versus the more successful abundant business owners that you’ve worked with?
Leonie: First, I just want to say the first 50,000 dollars a year is the hardest. After that, it’s just building on success. So, it’s actually- there’s different challenges that come up, but the first 50,000 dollars a year is definitely the hardest evolution of business. Because what you’re doing is, you’re doing some really, really important work while you’re working out what it is that your business is doing too. You’re trying to work out the economic model, the how that’s going to be delivered.
Three, you’re finding your first clients. And four, you’re trying to get repeat business from that. So, there’s actually some really, really pivotal pieces of that that can take a little bit of time to work out. And once you’ve done those first four tasks, you can kind of replicate the success over and over again. Because as a multi million dollar business, I’m not doing anything hugely different from my first few years of business. It’s just I do it on a bigger scale and I have a little bit of staff to help me now so that I can keep on replicating that same success over and over again.
So, when you’re in the first 50,000 dollars a year, you’re in major hussle mode. You can have work like boundaries, when you’re in the zone you have to be totally committed and totally on the ball, and be really, really clear about your next steps. Because so often, when we’re in those areas of business, we’re information-sucking and we’re trying to learn from all of these business people. And often, the things that we’re learning is not actually applicable to our stage of business.
So, one of the things that I’ve created is the seven-chakra business model and divided people from just thinking about starting your business, right up into seven figures and beyond. And because at each level in business, you really have to be focusing on different areas in your work-life balance, and what you’re prioritizing, what are the key tasks you should be completing in that area of your business, what books you should be reading, what books you shouldn’t be reading at all because they will mess with your mind. Like, they’re way high-level for what you’re trying to implement at this stage.
So, for example, I remember a few years ago I tried to read Jim Collins’ book about Level 5 Leadership and I’ve tried to implement it, and realized pretty quickly that it didn’t actually apply to me because I actually haven’t mastered the first four levels of leadership in my management yet. Because it’s nice to be kind of like all airy fairy and not give clear communication about exactly what it is that you need and feedback and all that sort of stuff, but that actually sets a lot of people up for failure if you’re not mastering the first four levels first.
So, I think it’s really, really important to realize there are different things, different advice that’s correct at different levels. So, at the first levels, you know, you would be saying yes to everything that comes your way, like, every opportunity. When you’re up in some of the higher levels, it actually is more critical for you to be saying no to more things. Once you’re in seven figures and beyond, you say no to 99% of the things and only say yes to the one clear thing that you’re committed to creating.
Amanda: I’m really glad you brought that point up because I think… I know a lot of people listening feel like scattered, like there’s so much advice and everyone says their way is the right way, and there are all of these books you should read and all of these experts you should follow. But I like that point, that it is not that some… Well, some advice is probably bad, but it’s just that you might not be ready for that advice yet. Your business isn’t at that point and you need to be not just taking advice from the biggest businesses but actually looking at the people that maybe are just that next step, that have done what you need to do next and start there.
Leonie: Totally. And I mean, if you’re reading books that are like beyond your capacity at this stage, beyond your business’ capacity at this stage, you’ll just feel like a total failure and you’re just terrible at business. So for example, Scaling Up by Verne Harnish. You know, I’ve had friends who’ve read that before it was the right time. And just when I have a complete mental breakdown because they’re like, “There’s nothing I can do in that that will help me achieve.” Because it’s a very, very intensive process. And for me, it’s really only in the last year that I can read Verne’s work and start implementing it without feeling completely batshit.
Amanda: Awesome. Can you share with us a couple of book recommendations for people more on the beginner’s side?
Leonie: Sure. So, on the beginner’s side, I would be looking at The E-Myth Revisited by Michael E. Gerber. I would be reading Cashvertising by Drew Eric Whitman. I would be looking at Zig Ziglar books and guerilla marketing books by Jay Abraham. Andrew Griffith in Australia is quite a good prominent business writer. Really, just about really [INAUDIBLE] onto marketing because it’s usually the marketing the tricks people up at this stage. Once you kind of work out how to do the marketing and copywriting, then everything else becomes easier because you actually are getting cash in the door and then you can hire people to do other things for you.
Amanda: Totally. So, you mentioned that when your kids were little, you were really only working 10 hours a week, so two hours a day. Can you tell a little bit more about… I think everyone out there listening is like, “Yes, I want that”, right? And I don’t know how realistic that is for everyone. Maybe… I mean, I guess you’ve shown it could totally be done. So, how do we do that? From somebody that is just like, you know, spending all day on their computer just working, working, working, that’s obviously not effective. And so, how did you make that shift or how can people make that shift and how do they know what to work on?
Leonie: I have some really high-need babies. That really just will impact your lifestyle so horrifically that you will have no other choice. [LAUGHS]
That’s a really good question. I’m a big advocate for it and you also would need to be incredibly structured with your time. You’d be like, “Okay, so what are you going to do instead to fill up your time?” Because it’s very, very easy for you to just go, “Okay, well, I’m just working all day, every day.” And you may not necessarily be particularly productive. Even if you start limiting your work hours and go, “Okay, well, I’m just going to do five hours. And in that five hours, this, this, this, this, this, this, this, this, this, this, this, this, this needs to be done.” I say five hours is up, I’m closing down the computer and I’m going away and doing this.
And having a life-list. So, I create goals workbooks each year, which ended up becoming a massively successful, used by over a quarter-million people now. It’s just pretty amazing. But you know, I’ve got my business goals, but my life goals workbook is just as important because I need to have a full and a good life outside of my business, and I definitely start flagging and getting [INAUDIBLE] out when I don’t have a great life list in there of things that I want to do, and see, and experience, and all that kind of stuff, and treat it with as much respect and commitment as I do to my business goals workbook. Because as they say, all work and no pay makes Leonie a really bloody dull person.
Amanda: Absolutely. Okay, I like this. So basically, we’ve got, in addition to our business goals, we need to have separate life goals which certainly makes sense. I think it can be hard because once you’re running your own business, it’s so fun. Sometimes, I feel like I’m playing with my business. Like, I just love it and I want to hang out there and do things it, but not all of that time is productive time. And so, I guess you can make time to just play with your business but then you’d have to carve out and be like, “Okay, these are my actual work objectives” and shut down the social media and really get it done.
Leonie: Absolutely. So, I’m a huge proponent of when I’m working, I use something called SelfControl app. There’s a bunch of other apps out there as well that do the same things. I block the internet. So, I am in a wifi free zone when it’s time for me to work.
Amanda: Awesome, so you’re just like writing, you just write in some other app then?
Leonie: With the SelfControl app, you can block the websites that you don’t want to go to. So, if I need to write a blog post and things like that, I’m still able to access those parts of the website but I just block all of the distraction websites, all of the news, all of social media, everything. With social media, we always have it… We use Edgar software to precreate a whole bunch of social media sharings and they get – we [INAUDIBLE] posted. You know, it’s about being very, very clear and very, very discerning.
I also like to have public accountabilities. So, before I dive into a bunch of work, I will go to my [INAUDIBLE] and I’ll say, “Here’s my list. I’ll be back here in 45 minutes.” And so, I’ll block myself off wifi for 45 minutes and come back and feel like, “Okay, I’ve got this and this and this done. Alright, I’m going back in for another 30 minutes.” So, I’m going to have this done by the end of that. And it just makes you a speed demon, really. It’s pretty fun.
Amanda: That’s awesome. I’m curious, and we’re kind of getting to the end of the interview, but I’d love to know, how do you handle email and not letting that take over your life?
Leonie: I don’t handle emails. You know, I’ve got customer service people and I have a chief operations officer, so nobody has my email. They’re all dealing with my staff and I have my assistant tell me my priorities for the week. So, if you’re a wellpreneur, if you’ve got any cashflow possible, I would suggest having a virtual assistant. I started out with having someone for three hours a month and she would bill in six minute time blocks which was amazing. She would go in and she would clear my emails within six to twelve minutes.
Because here’s the thing: when you’re not dealing with the emails yourself and you’ve got somebody else whose job it is to just process emails, they will go in and they will set up templates, they will create Q&As so that people aren’t even sending in emails to begin with. They will fix inherent issues and to cut down on the emails to begin with. They are so, so efficient. So, they would take six to 12 minutes to clear my inbox, whereas it would take me hours because I’d be like, “Oh, I gotta get to my emails” and then “Oh, it just takes so long and it’s so tiring.” And then I’d go to something else, and total resistance.
So, my biggest recommendation is as soon as possible to hire a part-time VA and try and look at ways, in any way possible, that you can automate any area of your life. Whether it comes to appointment booking, if you’ve got an online booking scheduler, that’s huge, and really trying to serve people information they need before they actually reach out to you. All of those things can reduce your email down a massive, massive amount.
Amanda: I completely agree, and I’ve had a VA for, I don’t know, a couple of years now. But just recently, just within the past six months, delegated my email and it was so painful because I was… You feel like, “Oh, is she going to know how to respond to everything?”
It is the best thing ever, because I would get emails from my listeners and stuff and I’d be like, “Oh, look how nice that is” and I’d go look at their websites, and I’d spend all this time and then I’d craft a response. It was taking ages, and now [INAUDIBLE] handles it and just compiles it in a list so that I can just go in and read all the feedback, but I don’t have to personally respond to everyone and that has just really freed me up. So definitely, I totally encourage everybody to do that. It’s life-changing.
Leonie: Totally. It is. It’s completely life-changing and it’s business-changing as well. And it’s just so important because when you get out of your inbox, you just stop reacting to everything else and you start actually creating and thinking the biggest strategy about what your business needs to be doing next and what you need to be creating.
Because inbox can be very, very busy work and can make you feel very, very important. Like, “I’m running a business. I’m checking my emails!” And you know, “I’ve got to respond to all these emails!” But no, that’s actually not your job. Your job, as a business owner, it’s not to respond to emails. Your job as a business owner is to direct that business in the correct direction.
Amanda: And there’s a mindset shift for everyone to wrap up this episode, right? Being busy doesn’t make you a business owner necessarily.
Leonie: Yes. And the busier you are does not mean that you are more successful.
Amanda: Yes.
Leonie: And [INAUDIBLE] busyness, it is just absolute rubbish. And it’s so funny when people meet and they’re like, “Oh, I know you’re a really busy lady” and I’m like, “Not really, no. I don’t work that hard. I’ve got boundaries in my life and I just do the important things when I turn up to work.”
Amanda: Awesome. I love it. Thank you so much. So, Leonie, you want to leave the listeners with any parting thoughts or advice about having a more easy, lovely business [INAUDIBLE]?
Leonie: Sure. You know, I think it’s really important that you have boundaries. And I know, you all as earth-angels, you just want to help people so, so much. But you will be able to help people so much more when you have good, healthy boundaries in your life to help you thrive. So, if that means that you don’t work on weekends and at night time, that’s a huge priority.
If that means that you are not… I know a lot of people now text for appointments at all hours of the day and night. Like, do not be responding to those. Turn it off and only check in when it’s actually a work hour for you. So really, I know when we work from home, it can be very, very hard to have a definition between when you’re in a life moment and when you’re in a work moment, but I would really, really encourage you to have as much definition between them as possible.
Amanda: Awesome. Thank you so much for being here, Leonie. This was really inspiring and it gave me lots of food for thought and I’m sure everyone else too. So, thank you.
Leonie: Aww, thanks Amanda. Bless your heart and thank you for doing this show. I think the more we can all support each other and talk about what it really takes to live big, wholehearted, authentic, earth-angel lives and be doing our missions on earth and be living with abundance and sustainability. I think that’s incredibly, incredibly important. So, thank you for doing this podcast.
Amanda: Thanks so much for listening to this episode of the Wellpreneur podcast. As always, you can find everything we talked about in this episode in the show notes which are available at WellpreneurOnline.com/blog. And I would love to know what you thought of my conversation with Leonie and what your biggest takeaways were. So, please hop over into the Facebook group which is called the Wellpreneur Community. Come over into our group and let me know what your biggest takeaways were because there were so much juicy goodness in this episode.
Anyway, have a fantastic week and I will see you back here next week with the next episode.

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