Wish you could get media coverage for your wellness business? Instead of sending out cold pitches, why not make friends with the media and have them think of YOU when they need an expert interview. This week’s guest, Lisa Simone Richards tells us how. In this tip-packed interview, Lisa tells us the first steps to identifying the right media outlets and contacts, and then how to build a relationship with the media to keep yourself front of mind. We also talk about common mistakes that wellpreneurs make with the media, and media options that work for you if you’re just getting started, if you’re a local business, or if you have a physical location.