How to Start an Email List for Your Wellness Business (Hint: Don’t DIY it!) 

I loooove DIY (Do It Yourself).  Cooking, crochet, crafting.  Love it!

I even like to tinker around with my wellness website myself (because I’m geeky like that.)

But managing your email list should definitely be left to the professionals.

You’ve probably heard that one of the first actions you should do to grow your wellness business is start an email list.

It can be tempting to want to do it yourself, thinking you’ll save money in the beginning until you grow.

But that would be a big mistake. Your email list is one of the most important assets of your new online wellness business – don’t leave it to chance and a spreadsheet!

Let me explain more…

4 Reasons You Need an Email Marketing System for Your New Email List

1. Professionalism.  We talk all the time about building credibility and authority with your audience.  Having a professional looking email newsletter is part of this overall approach.  If you had a real company, would you quickly send an email newsletter from your personal email account?  No way.  So get into a business mindset, and start playing bigger than you are today.

2. Deliverability.  If you send an email newsletter, you want to make sure it reaches your customers, right?  Email newsletter services have systems in place to improve deliverability – so your mail gets into the inbox, and not in the spam filter.  But if you start sending bulk emails from your personal account, some people might start flagging you as a spammer, and then no one will get your emails!  Very inconvenient.  This just isn’t a problem with email newsletter services.

3. Anti-spam laws and administrative headaches.  No one likes spam.  It has become such a huge problem that both the US and EU have passed anti-spam laws.  The terms are a bit different – but the important things to know are that you should only send to people who want to be on your list, and you need to offer an easy way to unsubscribe.  Email newsletter services do both of these.  With a service, a person must confirm that they want to join your list, and on each email, there is a simple ‘unsubscribe me’ button.

4. It’s EASY.  Although you have to learn how to use the email newsletter system, once you get over the initial learning curve, managing your list and creating newsletters is REALLY EASY.  The service handles your list for you.  It deals with subscriptions, confirming the opt-in, and unsubscribing people.  Most services have pre-designed templates you can start from to make a professional looking email.  You can also copy previous newsletters to have a consistent look and feel every month.  And many services provide statistics about how many people read your mail, and which links were clicked.  It would take you hours to manage all of this on your own!

What’s the Best Email System for Wellness Entrepreneurs?

Instead of DIY’ing your email list – use an email list provider.

These services are specially designed to manage your email list, increase deliverability, give you analytics (showing who opened/clicked each email) and easily allow people to unsubscribe if they no longer want to hear from you.

My top recommendation for wellness entrepreneurs is to build your email list with ConvertKit. It’s easy to use, but also robust enough to  grow with your business for years. My review on ConvertKit for the Wellness Industry is here.

Additional alternatives for email marketing you can explore are:

  • Mailchimp
  • Aweber
  • MailerLite
  • …and many others!

The most important action to start building an audience for your wellness business is to create an email list as early as possible.

If you’d like to learn more about how to use email marketing to grow your wellness business, check out my book Wellpreneur.

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