You’ve probably heard a lot about blogs. But do you know what a blog really is? How a blog is different from a website? And why a blog might be just the thing you need to find clients online?
The Big Picture: All Blogs Are Websites. But Not All Websites Are Blogs
The first concept to understand is that all blogs are websites. Blogs appear on the internet like any other website and are found by a URL (the www address that you type in.) Blogs can be found on Google, just like normal websites.
The main difference between a blog and a website is all about the content.
In general, WEBSITES are more ‘static’. The content (information) on a website remains pretty much the same every time you visit it.
BLOGS are dynamic, with fresh content appearing at regular intervals.
WEBSITES provides factual information about your business, products and services.
BLOGS share your expertise in a subject area. You might write a blog post twice per week, sharing your top tips, step-by-step tutorials, your opinion on an issue or answers to common customer questions.
WEBSITES are organized into pages that present information in a logical manner.
BLOGS are a stream of posts, with the most recent post first. Blog posts are often tagged with categories to make it easier to find related posts – but the newest content usually appears first.
Why Would I Want a Blog and a Website?
Every online business needs a website. The website is the ‘hub’ of your brand. It’s where your customers can go to find out more about you. Your website includes information about your products and services, your contact information, and your unique selling points (why you’re different from your competitors).
But if you’re serious about finding clients online, you might also want a blog.
The blog is where your clients get a feel for your personality and where you can answer common questions about your products and services. You can also educate your customers through your blog, so they’re ready to buy your products and services. Having a blogging platform also establishes you as an expert in your niche topic, and creates lots of relevant content, making it easier to be found online by like-minded people!
Two different sites sound like a lot of work.
Deciding on a Blog Versus Website
If you don’t want to manage both, you have to decide between starting a blog or starting a website. However, with all the modern tools we now have at our disposal, you can have both, and it is relatively easy to accomplish this task.
You can have a functional website with blog functionality built right into your website. WordPress, for example, is a free and open-source and easy to use program. So, instead of asking yourself if you would rather have a blog or a website, you should instead build your site and then decide on the WordPress blog component later, if you can’t decide now. There is plenty of other blogging software you can find as well to help you.
Blog and Website for Business
If you are starting an online business, you will find that having a blog is an incredibly useful tool to have for building your business. Did you know that a website with a blog actually sees approximately 55 percent more visitors than those companies that just have a website?
Google also loves blogs because it is much more up to date when compared to static sites, as we previously mentioned. There is always going to be fresh, updated, and relevant content in blogs, and Google loves that.
If you have social media, a blog is also an easier way for you to promote your business on those social media channels. You will have content to share rather than a static site that offers nothing new or relevant to what your target audience may need.
Pros of Having a Website for Business
With a website for your business, you can reach a much wider audience. With so many people currently online, it is a great way to increase your exposure and advertise what you are offering.
It is also a good way for people to find your business information. A website will always have your business information and details ready and accessible for users no matter what time of day it is. It is much more convenient than having to look up a business phone number to call and find out more about specific offerings.
A website is also a good tool to use for a viral marketing strategy. With social media and other digital marketing strategies these days, you will find that word spreads quickly over the internet, and even if you are a small business just starting out, you can get worldwide recognition quickly without much effort.
Cons of Having a Website for Business
Like with anything in business, there are pros and cons. A disadvantage of a website is the fact that some information contained in the site may be unreliable. The site needs to be updated on a regular basis.
Websites also crash and this is never good. If your website is crashing or it becomes unavailable, people may not be able to locate information about your business, and this can definitely hurt in the long run as well as in the short term.
Pros of Having a Blog
Now that you know how important a website can be, let’s see what power having a blog and a content marketing strategy hold. Having a blog on your site helps drive more traffic to your website. Every time you create a blog and add it to your content marketing strategy, it will be indexed and then made available on the search engines. It also makes it easier for users to find you through social media as well because it boosts your online presence.
With a blog, you can also boost your search engine optimization. Regularly adding and refreshing content looks good to the search engines, helps you improve your visibility and online presence, and strengthens your brand.
This all leads to improved relationships with your current and potential clients. With a blog, you are answering questions that your target audience has. You are offering them solutions to problems while creating a connection and developing trust. This will all help you grow your business.
Cons of Having a Blog
Just like having a website, a blog is also time-consuming and can be difficult to maintain at times. You have to ensure that you are offering new and updated content, and you need to have strong written communication skills and creativity to build your blog.
The Best Way to Have a Blog and a Website Is to Integrate Them
To get the best of both worlds and to take full advantage of everything the internet has to offer as you build your business, you should have both a blog and website in place.
As a simple example, your website could have a tab called “blog,” which links to your latest posts. The benefit of this approach is that you have a centralized location for all of your content – and when clients find your blog, they’ll easily be able to read more about your products and services, they can share the content, and even comment.
So, while there really isn’t much of a difference between a blog and a website, you will find that not having either isn’t going to do anything to help your business. However, business blogging and websites aren’t going anywhere anytime soon, so you have some time to weigh the pros and cons as you decide how you can take advantage of these amazing digital tools to build and grow your own business.