While on an extended trip around South America, Nirali Mankodi and her husband Jag were inspired by the local superfoods they tasted. They had an idea to create a superfood subscription box in the UK — and when they got back home put their plan into action and started a business. So many of us have a great business idea – but far fewer actually take action to create the business – so I wanted to have Nirali on the show to share her story and how they got started. Today’s interview is a bit different as well because Superfoodio is a physical product – as opposed to the digital products and services we usually talk about. If you’ve ever dreamed about creating a food business or adding a physical product to your product mix, you’ll enjoy hearing about Nirali’s experiences!