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{e157} Selling Self-Care and Shame-Free Marketing with Sara Dean 

This week we are talking about shame with Sara Dean of Shameless Mom Academy. Sara is a wellpreneur who owns on-site gyms and is also a host of Shameless Mom Academy podcast in which she talks about shame in motherhood. Sara and I met in Philippines and I knew right away that I wanted to have her on the show to talk about the issue of shame not only with motherhood, but also with wellness and marketing in our business. There is so much shame used in marketing starting from all the ways weight loss is marketed to women and generally by making people feel bad about themselves in order to sell them a product or service. But it doesn’t stop there. We see shame in entrepreneurial world in all of these “standards” that should measure the quality of your work from how you should have made 6 figures overnight to having thousands of people on your email list. So if you are looking for another way to talk about your business and help people achieve their fitness goals without having them feel bad about themselves, you are going to love this episode. And also we touch on other topics such as self care, the importance of it and how to sell self-care, what to do when you have a business dream that’s not really aligned with the work that you are doing and more!

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