What does your brand say about you? Have you consciously crafted your online presence – or is it a haphazard jumble of social media profiles and the same photo from 5 years ago? Whether or not you’ve thought about your brand – you have one – and it’s making an impression on your potential clients! In this conversation with celebrity brand strategist Phil Pallen, we talk about the key elements of your brand, why you DON’T need a logo first (there’s something else much more important!), and tips on how you can start polishing your own online brand on a limited budget.