Growing a Natural Beauty Brand with Adina Grigore of S.W. Basics of Brooklyn {e19} 

In this episode, you’ll meet Health Coach Adina Grigore, who launched the successful natural beauty brand S.W. Basics. Adina trained as a health coach, and out of a need to find a solution for her own sensitive skin developed a line of high-quality, all-natural skincare products.

Her company, SW Basics of Brooklyn, has received plenty of impressive media coverage including Martha Stewart and W Magazine.

Today Adina will tell us how she built her built and promoted her business, and we’ll also chat about natural beauty.

What you’ll learn in this episode:

  • How she was discovered by Gwyneth Paltrow, which lead to her big break
  • How you can use the fact that your product or brand is not yet perfect to your advantage
  • What she does to promote her products and brand
  • How important it is to use each social media outlet appropriately
  • The steps Adina took to build her business from an unknown brand to major media exposure
  • The best way to use Instagram in online marketing
  • How to make the decision to quit your day job to work on your business full time
  • How to find and develop influential contacts to increase exposure
  • Advice on being efficient for those who still work full time while building their business
  • Adina’s tips on natural beauty

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